Rockstar Personal Trainer Wanted.
Example adverts and ideas for gyms looking for personal trainers.
I see a lot of adverts calling for ‘Rockstar PTs’ or similar at the mo, but which mention nothing about how awesome the club/gym is to work at. Instead they have a long list of qualities their PTs need to have. Listing qualifications I totally get, but ‘hard-working’, ‘enthusiastic’, ‘honest’, a ‘rockstar’. Really? Aren’t they a given? Part of a PTs DNA even.
Share the stuff that will make the Rockstar PTs apply.
PTs have more choice than ever at the moment as to where they will work and what that work will look like. The opportunities have grown not shrunk for them with COVID and so I have written this quick post in the hope that it gives all those gyms who I know are doing a great job supporting PTs in our industry, more ideas about where to go with their adverts. Push home the features that will embrace them, which recognise them as the asset they are to your gym, and make them feel like a valued part of your community.
The ‘We Rock’ Advert
Whether you are new to the industry or an established trainer, we would like for you to consider this opportunity.
Our staff culture rocks. Most of our staff stay with us for more than 3 years. Some have been with us since we opened. We currently have 2 PTs on board, 1 of whom has nearly 10 years experience in the industry.
For those new to the industry, we offer:-
- Learning opportunities – monthly in-house workshops / subsidized attendance at national conferences and one-to-one mentoring sessions / yearly first aid /opportunities to cross-skill in group fitness and workshop delivery.
- Financial support – free rental period, together with paid-for sessions with our new members to put some dosh in your pockets.
- Business support – free and discounted entries for your friends, family, sporting teams, etc., to help grow your business, subsidized registration and insurance.
For those PTs coming to us with experience and clients we offer:-
- A generous window of free and discounted entries to all your existing clients that train with you at our club
- Commission on all your current and future clients who sign up as members to our club
- A choice of rental rates to meet your business structure
- Paid for opportunities to mentor new PTs and to deliver workshops and group fitness sessions to our members.
That’s a fictitious advert but odds are, if you are looking for a PT you offer at least some of those things and a bunch of other cool stuff, and have just failed to mention it in your adverts.
I used to ask the fitness students I taught what was most important for them when deciding on where to work when they graduated. Mostly, they rated learning opportunities and staff culture over and above everything else, inclusive of pay. They often mentioned working at gyms where other PTs had been there for a long time and would help them out. Thinking back, I was no different.
- When those PT applications come in, reply to them as promptly as you would expect them to reply to your member enquiries. You are setting the stage for how things roll at your place.
- I ran group interviews for PTs and it worked awesomely. From memory about 18 people turned up to the first one and after we showed them around the club I worked for, explaining culture, pay, had the owners introduce themselves and the other staff etc., they could choose to turn up for the second round of interviews, if they were still interested in joining us a PT. Even more turned up to the second round, which was really all about them, answering questions, doing demo’s etc., and it was pretty obvious by the end of that one which rockstars I would offer the positions to. While that scenario is likely not always feasible, it saved me a ton of time, was a lot of fun, I met lots of great trainers and they got to meet each other. Wins all around.
- I started running open workshops at the fitness club I worked at once a month and invited anyone and everyone along – new grads, other exercise pros from other gyms etc. It worked a treat in terms of getting to know other trainers and group fitties and the workshops grew kind of massive – like 10 years later I was still running them for a regular crowd of 30 – 70 exercise pros.