Taking Challenges from a ‘Na’ to a ‘Hell Yeah’
A. Nutrition Challenge
Let’s say we want to roll out a ‘28 Day Nutrition Challenge’ to help people lose weight, have more energy, and improve their hydration levels. Here are three ways that could roll.
1. Give the same meal plan and advice to all entrants. This works a treat for Challenges delivered in apps and magazines because there is no, or very minimal, maintenance required and so no limit to how many people can do it. It’s a bit of a “Na” option for health and fit pros working at the coalface because for starters, if we roll it out then those apps and mags become our competition and since their forte is slick looking promotions, focused on sign ups and initial engagement, we’ll lose out to them.
They won’t be as concerned about entrant success rates as we are. If the app ‘fails’ it can be quickly reskinned and marketed under another name. The magazine can serve up another Challenge next month. On the other hand, your business success does depend on the success of your clients and how well you look after them.
2. Slightly individualize it. For example, offer vegan/vegetarian/pescatarian meal plan options. While these variations can still be rolled out by apps and magazines it’s not as common, at least currently. A slight tweak from you, by catering for those who want to eat less meat, or in some other way that meets the diversity of those we deal with, reveals our ability to understand and better cater for individuals, which also gives entrants a better shot at being successful. This is a “Yeah” option.
3. Lots individualize it. Meal plans based on an entrant’s dietary recall, health assessment, personal preferences to meet tastes, culture, religion, beliefs, goals and finances. Apps and programmes for the masses are yet to go this far in their individualization but plenty of health pros do, which is why what they do, is awesome. If you do this, either one-to-one or in group workshops, online or in person, then shout it to the world. This is the “Hell Yeah” option.
With a few tweaks, that example could apply equally to exercise focused Challenges and indeed, most everything else we build Challenges around.
In case it’s not already obvious, a ‘Hell Yeah’ Challenge doesn’t just put us on a different playing field to those apps and magazine Challenges, ours will be technically more effective, more motivational, and easier for entrants to adhere to.
Here are some more areas and ideas on how to Hell Yeahify your Challenges.
B. Health and Fitness Testing
For a 6 Week Body Blitz, transformation type Challenge.
“Na” – BMI. Entrants weigh themselves on their own bathroom scales and calculate BMI.
“Yeah” – WHR, pics and data. Includes entrant’s weight, waist measurement, selfie pics, health app data and their answers to a questionnaire.
“Hell Yeah” – Comprehensive. Strength, cardio, flexibility, and balance tests done in live group session with you. 1-1 assessments of visceral and subcutaneous bodyfat levels, hydration, muscle mass, posture, blood pressure, glucose, cholesterol. Collection of health app data like HRV, HR, stride length, sleep. Plus, self- evaluation questionnaire around relevant areas not otherwise covered.
C. Helping the good information to sink in
Here are some of the common options around how we can transfer Challenge content to entrants.
“Na” – One-way only – Downloadable e-book, audio, video.
Biscuit example: A book of healthy biscuit recipes.
Warmup example: A video of how-to warmup.
“Yeah” – Two-way – Webinar, online, live sessions with you.
Biscuit: Live webinar, how to make healthy biscuits.
Warmup: Class, how and why to do a good warm up.
“Hell Yeah” – Entrant creation – Includes a bunch of those previous mediums plus interactive workshops and opportunities for entrants to be creative.
Biscuit: After your workshop on healthy biscuit making entrants are challenged to make their own at home, from a list of 15 ingredients, and bring their biscuits to a group session for others to taste. All entrant recipes go in the ‘Biscuit Book’ which you provide them all with a copy of at the end of the Challenge.
Warmup: After watching your video on warm up principles entrants are challenged to come up with their own ‘warm up’ exercise for people to do in pairs and deliver it at your next group session. Entrants vote on ‘best’ one, ‘most fun’ and ‘most unique’.
D. Increasing the Rave Factor
What apps and magazine don’t have are the squillions of opportunities to do novel stuff with their entrants. For example, here’s a few options on the content of an 8 Week Winter Challenge.
“Na” – Online. At home generic exercise and nutrition programmes, as well as an e-book; fitness testing – weight and selfie done by entrant at home; cash prizes for most weight lost.
“Yeah” – In person. Pre-screen, 1 x week one-to-one with you, unlimited attendance at your classes, a 5 point health fitness test start and end, private online group, e-book, cash prizes.
“Hell Yeah” – Rave about.
- Pre-screen on registering
- 1 x week session with you
- Entrant’s choice of either a) home hire cardio equipment, b) unlimited gym classes or c) heart rate monitor, for the duration of Challenge
- 20 point health and fitness testing, as well as before and after pics, start and end of Challenge
- Private online group with other entrants
- Weekly emailed tips
- Prizes from local businesses including the major prize of dinner for four at a hatted restaurant or two vouchers for the Zip Line & Luge Adventure Park.
- Challenge kicks off with a workshop from a local behavioural modification expert and a nutrition expert.
- Price includes optional Saturday morning 30 minutes beginners/social circuits of badminton, volleyball and Petanque (or other ‘social’ healthy easy stuff entrants may not normally get a chance to do) at the local park.
- Challenge ends with a celebratory bring the family along for a BBQ and Awards event on the last Saturday of the Challenge.
- Prizes for most improved, most committed, and most entertaining.
None of my Hell Yeahifying rave factors may appeal to you but hopefully that makes sense in that the idea is to simply weave in unique stuff that will have entrants talking about your Challenge, bonding with each other, achieving their goals and strengthening your community.