Advertising for PTs

Rockstar Personal Trainer Wanted.

Example adverts and ideas for gyms looking for personal trainers.

I see a lot of adverts calling for ‘Rockstar PTs’ or similar at the mo,  but which mention nothing about how awesome the club/gym is to work at. Instead they have a long list of qualities their PTs need to have. Listing qualifications I totally get, but ‘hard-working’,  ‘enthusiastic’, ‘honest’, a ‘rockstar’. Really?  Aren’t they a given?  Part of a PTs DNA even.

Share the stuff that will make the Rockstar PTs apply.

PTs have more choice than ever at the moment as to where they will work and what that work will look like. The opportunities have grown not shrunk for them with COVID and so I have written this quick post in the hope that it gives all those gyms who I know are doing a great job supporting PTs in our industry, more ideas about where to go with their adverts.  Push home the features that will embrace them, which recognise them as the asset they are to your gym, and make them feel like a valued part of your community.

The ‘We Rock’ Advert

Whether you are new to the industry or an established trainer, we would like for you to consider this opportunity.

Our staff culture rocks. Most of our staff stay with us for more than 3 years.  Some have been with us since we opened.  We currently have 2 PTs on board, 1 of whom has nearly 10 years experience in the industry.

For those new to the industry, we offer:-

  • Learning opportunities – monthly in-house workshops / subsidized attendance at national conferences and one-to-one mentoring sessions / yearly first aid /opportunities to cross-skill in group fitness and workshop delivery.
  • Financial support – free rental period, together with paid-for  sessions with our new members to put some dosh in your pockets.
  • Business support – free and discounted entries for your friends, family, sporting teams, etc., to help grow your business, subsidized registration and insurance.

For those PTs coming to us with experience and clients we offer:-

  • A generous window of free and discounted entries to all your existing clients that train with you at our club
  • Commission on all your current and future clients who sign up as members to our club
  • A choice of rental rates to meet your business structure
  • Paid for opportunities to mentor new PTs and to deliver workshops and group fitness sessions to our members.

That’s a fictitious advert but odds are, if you are looking for a PT you offer at least some of those things and a bunch of other cool stuff, and have just failed to mention it in your adverts.

I used to ask the fitness students I taught what was most important for them when deciding on where to work when they graduated. Mostly, they rated learning opportunities and staff culture over and above everything else, inclusive of pay. They often mentioned working at gyms where other PTs had been there for a long time and would help them out. Thinking back, I was no different.

Updates

  1. When those PT applications come in, reply to them as promptly as you would expect them to reply to your member enquiries.  You are setting the stage for how things roll at your place.
  2. I ran group interviews for PTs and it worked awesomely. From memory about 18 people turned up to the first one and after we showed them around the club I worked for, explaining culture, pay, had the owners introduce themselves and the other staff etc., they could choose to turn up for the second round of interviews, if they were still interested in joining us a PT.   Even more turned up to the second round, which was really all about them, answering questions, doing demo’s etc., and it was pretty obvious by the end of that one which rockstars I would offer the positions to.  While that scenario is likely not always feasible, it saved me a ton of time, was a lot of fun, I met lots of great trainers and they got to meet each other. Wins all around.
  3. I started running open workshops at the fitness club I worked at once a month and invited anyone and everyone along – new grads, other exercise pros from other gyms etc.  It worked a treat in terms of getting to know other trainers and group fitties and the workshops grew kind of massive – like 10 years later I was still running them for a regular crowd of 30 – 70 exercise pros.

40 Challenge Ideas

40 Transformational Challenge Ideas

I use this game to come up with standalone Challenges as well as the mini-Challenges that go within them. For example, if it’s an 8 Week Challenge we’re running, we may include 8 mini-Challenges with in it, lasting for one week each. Maybe one around nutrition, a weight training one, a lifestyle one, a face your fear one, the possibilities are endless but the idea is that there are shorter Challenges that people can tick off as completed along the way.  Some of the mini-Challenges will be more fun than others, some harder, some easier, and that’s what we want. A real mix.  Our mini-Challenges come together to ensures our main Challenge are more successful for a greater variety of people.

Tip: Listing a variety of Challenges on our websites, a long way in advance – think 6- 12 months, with options for people to register their interest in them, can help keep potential new clients in our world and better fill out the picture of how our business helps people.

Be a groupie

  1. This is a brainstorming game and generally it works a lot better in groups, because the more input, the more ideas and potential for craziness, and that’s a good thing. Groups of 4 to 5 seem to work best.
  2. If your staff are involved in rolling out your Challenge, then having them all play this game together can result in not just better ideas but also heaps more buy in. ‘Staff’ here includes everyone, from the technical/hands on deliverers, but also the sales team, management, and reception staff. The more input the better.
  3. Even if it’s just you rolling out the Challenge, inviting 3 or 4 others to join you can make the whole process loads easier and more fun. Join up with people you did your initial qualifications with or some friends whose business you’d love to work in with down the track.

Otherwise grab a notebook and take a run at this solo.

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Let’s Play

Put on a yellow hat

Everyone needs to put on a yellow hat for this game, real, or metaphorical. That hat signifies that: –

  1. all players agree to pitch in their ideas. No-one is there to just listen, and everyone should aim to contribute equally.
  2. all ideas are welcome, even the super crazy ones. If you’re playing in a group this means each idea receives an approving nod and lots of ‘yes, yes, yes’, ‘that’s brilliant’ type comments. No raised eyebrows or doubtful looks. Reassure people, the game is less about getting out a useable ‘rational’ idea as much as it is about simply getting out more And write them all down, this is not the stage for throwing anything out.

If at first, the idea is not absurd, then there is no hope for it.
Albert Einstein

Lack of money is no obstacle. Lack of an idea is an obstacle.
Ken Hakuta

Playing in groups: Each person in the group chooses one word from the left-hand column, and then everyone comes up with a Challenge for it using the word directly to the right of it.

Playing solo: Choose two different occasions from the left column and come up with three possible Challenges for each of them, but only using the word directly to the right of each one.  This will give you six Challenge ideas to work with.

Clarifications:

The ideas people are expected to come up with are just the basics. Something that can be described in a few sentences, like what the entrants have to do to complete the Challenge or what the Challenge aims to achieve.

The ideas don’t need to be limited to what services or products you currently offer, your location or finances.  Remember, these are fictitious, fun Challenges that you’re going to get to play more with.

If the food list doesn’t appeal, swap it out for the activity list below or write your own.  I’ve used lists of occupations, fitness levels, durations, repetitions and colours.

If anyone gets stuck for ideas then internet ‘image’ searches are permissible, but keep things moving by giving people a time limit.

Example: Four dietitians and their four Challenges

Four dietitians, Sam, Jo, Diya and Bao, from different offices located in the same city, joined up to come up with healthy Challenge ideas, either for themselves to pursue individually or together.

Each one chose a different occasion from the left-hand side of the first list which were Movember, Summer, Christmas, and Halloween.

Starting with Movember, chosen by Diya, each dietitian then came up with a Challenge using the foodie word ‘Italian’ directly to the right of it. Movember is an event in Australia and New Zealand encouraging men to grow moustaches in November to bring awareness to men’s health issues.

  • Diya suggested an Italian cookie bake off Challenge. Cookies to be made in the shape of moustaches. The healthiest and best looking cookie wins.
  • Sam’s suggestion was a Pizza, Pasta and Prostrate. A cooking Challenge for men, and where the dietitians run cooking classes for men around making great pasta and pizza and impart prostate health tips.
  • Bao’s idea was a Grow Mo’s and Tomatoes Challenge i.e., growing the best of both and to dish out healthy tomato tips and encourage people to start a vegetable garden.
  • Joe thought a Mediterranean Movember would be good, involving a three course meal at local Italian restaurant at the start and end of the month, with workshops about the Mediterranean diet, men’s health, and challenges to grow a mo and get health checks before end of month.

They then did the same with the other three occasions:- Summer – Body Drag, Christmas – Sprints, and Halloween – Jumping, coming up with a Challenge each.

Another list option.

Tri July – Monthly Challenges

Tri July

An entrant of the Catch Fitness 20 Week Challenge, Laura, came up with this Challenge and near on 180 other entrants signed up to the first year it rolled it out, in the middle of winter, in New Zealand! Fantastic pics and stories rolled in, and we ran with it every year thereafter.  Click on the pic to download the full PDF with all the details, which you can share with your tribe, or make your own version.

The other take-away here  is how do we support the Laura’s of our Challenges?

Being able to contribute is one of our 9 universal core drives which I talk about in my new book due out July 7th on Amazon – 12 Workplace Health and Fitness Challenges – Adventures for a Happier, Healthier and Brainer Bod’.  It reminds us of how and why a Challenge can go from good to great by supporting its participants to contribute to it.


The 12 Challenges in that new book are perfect for health and fitness pro’s to roll out of at workplaces and includes posters and certificates and layers to add your end, to make them more ‘yours’ and more successful.

It’ll be for sale on Amazon for about $15, but if you’d like a free e-book, Kindle copy, when it’s first released, in return for giving me a little feedback,  then either become a Challenge Chic member or email me at catchfitness@gmail.com asap.

Tips From My Guests

My Guests

Join my guests for quick tips about running your own workshops, fitness Challenges or both. A huge thanks to all these clever people for taking the time to share a few minutes of their wisdom with us all.

Jase Gunn

Think your listeners aren’t listening?

In New Zealand Jason is a little bit of a huge legend in the land of TV and radio.  Thankfully he has a growing pool of videos  filled with great tips for anyone who wants to present publicly. So, instead of asking him to do one specifically for us, I chose one of my recent favourites, spotted on LinkedIn, to share here.   Turns out LinkedIn doesn’t let me share vids outside of it’s platform, so I emailed him, and his team reposted it to Facebook, and yay, here it is for y’all!

Jase offers online coaching via his Easily Said site.

Mike Catton

Why run workshops

Mike has has delivered some of the best workshops that I’ve attended in the areas of leadership and presenting skills.  He’s also run a highly successful fitness business and delivered many workshops to his own fitness clients, staff and other fitness professionals.

Mike has won international awards for his work and primarily now designs and delivers programs for government departments, industry, academia, schools and community groups.

You can read more about Mike at Peak Performance.

Richard Ellis

Quick tips for nailing your workshops

Winner of the 2016 NZ Exercise Industry Personal Trainer Award, Rich has 20 years business management experience, running businesses from small to multi million dollar, including franchise set up.

In addition to running his highly successful PT business, Rich also provides a mentoring and coaching service for other exercise professionals around the world at www.theptmentor.com

A must see short vid for anyone keen on running workshops for their clients.

Kate Lugtigheid

Tips on running challenges

Not sure if you should run health and fitness challenges? Wondering how you’d go about it? Then tune into Kate who’s run her 100 day challenge 16 times!  She also had 52 clients take out a winning position on the Catch Fitness 20 Week Challenge and 200 of them make finalist!

Kate was crowned the 2015 PT of the Year and the 2016 Small Exercise Facility of the Year at the New Zealand Exercise Industry Awards. She represented New Zealand at the 2014 World Triathlon Championships in Canada.  Yep, she’s an absolute legend.

Thanks Kate for sharing. You can read more about Kate here www.pumped.co.nz.

Ish Cheyne

Surviving COVID and beyond

Ish is the Head of Fitness at Les Mills, known for his fast-paced, entertaining style and his content rich, useful advice.

I’ve just binge listened to the first three of his new podcasts presented alongside Sacha Coburn, but for here and now I’m linking you to his COVID talk with the Exercise Association of NZ, available on Soundcloud and by clicking here, because as he points out, that’s unlikely to be a standalone event, so we best be prepared!

Let me send you my monthly email with ideas for your fitness business.  It’s brief and rich.

Get Published. Go On!

Get Published

Government offers a helping post-COVID-19 hand to the fitness industry!

The Government just announced they would fund a competition supporting the tourism and fitness industries called ‘I’m a Fit Tourist’.  In more good news, it’s set to help people get healthier and fitter and improve mental health!

The way it rolls

For every 5 x face-face visits, of 20 minutes or more, that someone has with a personal trainer or a group fitness instructor,  between now and December 20th,  that person will receive one entry into the ‘I’m A Fit Tourist’ draw.  And the prize? An all expenses paid, 14 day road trip to all the local hot spots within 3000 km of your home town.  Additional draw prizes include a 1 year memberships at the winner’s local gym or a 50 fully paid for sessions with their trainer!

That’s not true.

I wish it were.

Maybe the Tourism board or Fitness Australia or some other can-make-it-happen-entity will read this and make it true.

This is definitely the time when we need more ideas promoting those in this industry and as well as helping others to embark on the road to being healthy and fit.  So over the past few months, I’ve tossed out a few ideas, as I know many others have, to help this happen and here is another one.

This one is designed to help promote Personal Trainers and Group Fitness instructors in Australia and New Zealand.  There’s no charge for anyone who wants to get involved and I’ll do the leg work. No promises it will fly, but I have done weirder things that have.

The grand plan

  • I am going to approach workplaces and publications with lists of healthy, fitness snippets/tips for them to use in their own publications, on their website and emails etc.
  • It will be free for them to download/access those snippets.
  • They can use any snippet on the proviso they also mention at the very least; the full name of the exercise professional that provided it and that they are registered.

For some of those workplaces and publications, I really hope having a healthy tip will become a regular new feature of the material they forward to their staff, customers and clients, regardless of what industry they are in. For others, I hope it replaces their use of clickbait ‘health’  articles and online workouts from dubious sources.

Example snippets. Rochelle is not real of if she is she did not write these. I did.

How to get involved

To get published, email me the following:

  1. Up to three healthy, fitness snippets
  2. Your full name
  3. Your fame name or nickname (optional)
  4. A headshot of you smiling (optional but cool)
  5. Your website address
  6. Your location – either broadly (country) or specifically (town/suburb)
  7. Which industry body you are registered with, i.e. AusREPs, REPsNZ or ESSA

Sill interested?

What to include:

  • Your healthy, fitness ‘snippets’ should be no more than 200 words, but as few as 20 words is also fine.  Some end users may only have room, or like, very short tips. Others will be sweet with longer efforts.
  • You can come at it any way you like, for example; a quote, a funny story, an amazing statistic, a useful tip.  More examples further below.
  • If you specialize in an area, for example pelvic floor, seniors, chronic conditions, new mums, Yoga, Crossfit, Zumba, etc.,  feel encouraged to focus on that area.
  • No pictures will be included with the snippets, so no need to hunt any down for inclusion.

Things to steer clear of:

  • Steer clear of giving specific technique cues on exercises.  The idea is that for technique guidance, people see fit pros, face-to-face. This will also avoid what could be multiple conflicting versions that different pros may come out with.
  • Steer clear of nutritional tips beyond what is mainstream acceptable.  Stay within scope.
  • Other than a link to your website, no links.  Just provide the full name of the book, the show, the article, etc., of anything you are referencing.

Examples

Your ‘Get Published’ ideas don’t have to be in a format like these below. Ooze youness.  Know also that a great tip can be flavoured in endless ways.  Lots of you may recommend staying hydrated, and I may include all of them, because each of you will say it differently, using different examples, stats etc.


1. Not sleeping too flash? Feeling a bit down? Maybe you need some rays.

Studies have shown lack of sun exposure significantly impacts our sleep and mood.  To combat this, take off your sunglasses and get out for a walk in the sun each day. In summer this may be for just 10 minutes a day but in winter, particularly if you are further south or have darker skin, aim for 30 minutes a day with the sun able to hit 30% of your skin. An outdoor exercise class would be perfect! Those with severe insomnia may well benefit from up to 2 hours of exposure. If that’s you, talk to your doctor about the use of bright light exposure.  Apenisa Smith (Smithy). Outdoor Group Fitness Instructor.  REPs registered.


2. A good laugh can lighten our burdens, connect us with others and provide us with profound health benefits.

In the book, ‘A Better Brain at Any Age’ author Sondra Kornblatt explains that laughter relieves pain by helping the pituitary gland to release its own pain-suppressing opiates.

Even if we’re not in pain, laughter strengthens our immunity system and helps us to sleep better, concentrate as well as lose weight. Giggle away for just 15 minutes a day, and you could burn off two kilograms over the next year!

Greek physicians were so sure of the benefits of laughter that they sent patients to the hall of comedians to be entertained as part of the healing process.

In the 7 minutes Ted Talk by Ron Gutman on smiling and happiness, we find out that those with a beaming smile live almost 5 years longer than those who slightly smile! Minjarra Smith. (Smiley) Accredited Exercise Physiologist


3. I also don’t mind if you quote someone else.  For example, you could send something like this to me.

One of my favourite quotes is “If you think lifting is dangerous, try being weak. Being weak is dangerous.” Bret Contreras said that. He’s a sports scientist.  As registered exercise professionals, we stay up-skilled with the work of exercise scientists like Bret and we know what it takes to train safely to be strong”  Arani Smith (Rocky). REPs Personal Trainer.

My promise to you

I promise to give this ‘Get Published’ idea a good shot.  That’s pretty much it.  There’s no promise I’ll use what you send in (but I’ll try to) and there’s no guarantee that if I do include it, that it will get used by any of the workplaces or publications, or that you will get any more business because of it.

But at the very least I hope it shines a light on more of us, puts more faces to facts and encourages all business to share regular healthy tips to people in their world and maybe someone might call you and ask you to do regular stuff for them.

In good news, I have an okay track record of getting things published, of my own and other trainers, and I do have a workplace wellness website which I’ll be promoting them on. If your snippets are included, I’ll send you a copy so you can forward it to anyone you want to as well and regardless, I’ll update you with how it all rolls.

FAQs

Q: I do online training only now.  Can I be part of this?
A: Yes, totally but you must currently live in Australia or New Zealand

Q: What countries will you be promoting these lists in?
A: Australia and New Zealand.

Q: Will you use the same lists for all states in Australia?
A: At this stage, yes.  I will use the same lists for both Australia and NZ

Q: Is there a form I use?
A: Nope.  Just email me – catchfitness@gmail.com

Q: Can I send in more than one?
A: Sure. Awesome.  Maybe limit yourself to sending a max of three at this stage.

Q: I don’t have a website
A: I can’t use yours until you do, but in good news, it’ll only take you an hour to throw one together thanks to WIX.

 

Bet I’ve missed out some other crucial info from this Get Published idea haven’t I?  Flick me an email if yes Broni – catchfitness@gmail.com and I’ll answer quickly and come back and fill any gaps here as need be.

Powerful Testimonials

Testimonials

Customer testimonials have the highest effectiveness rating for all types of content marketing – 89%!  Placed alongside more expensive items, testimonials have been shown to increase conversion rates by 380%!  

The reason for their success is because they allow people to build trust quickly. Indeed, 88% of consumers trust online testimonials and reviews as much as recommendations from friends or family.

In a nutshell, testimonials are a powerful piece in the decision making process for most purchases inclusive of everything sold in the health and fitness world like joining your club, going to your class and employing you as a coach. Everything.

If you don’t have any to flash around yet odds are lots of people in your world have lots of positive things to say about your service, and it won’t be hard to pull a bunch together.  If you want to know how to get about collecting them and where to post them, this is the article for you.

  1. Short and snappy testimonials
  2. Ways to collect testimonials
  3. Where to put them
  4. Other types of testimonials worth collecting

Short and snappy

Short testimonials say a lot quickly.

They are also the easiest ones to collect and share with the world.

Who to ask for a short and snappy:-

Clients and class participants: Bit of a no-brainer, but start asking the people you are training, coaching or consulting to.

Anyone you have worked for or with:  You can always ask employers, employees, fellow staff, volunteers, etc., even  if outside of the health and fitness industry. Their words may, for instance, be about your professionalism and good character, your ability to motivate people and listen, all great qualities that cross over into every field.

Teachers, coach, mentors:  Ask your sport’s coach, your personal, trainer, teacher or mentor to vouch for your health and fitness, your knowledge, dedication to training etc.

Well known and respected people: If you’re friends with Meg Lanning or Richie Mccaw, Adam Goodes or Valerie Adams, or anyone else that we all know and respect, then hit them up for a few kind words about what a champion you are.

How to ask

Wait until clients have had a few sessions with you.  People may not have had enough of a taste of what you do to feel confident saying anything after just one session with you, and in a lot of instances, it may come across as a little desperate. Wait until they have done a few sessions with you or they are a converted client.

Provide a few examples of what you’re looking for, so they know you’re not chasing anything that requires too much time or effort, like:

“(your name) is incredibly motivational.”

“I would highly recommend (your name) group fitness classes.”

“I’ve belonged to a lot of gyms, but this one is the best.”

Check with your workplace. If you are an employee, then talk to your owner/manager about what you want to do.  They may already collect feedback you can use, or be able to do it easier than you, or need to check it off.

Conversation gems People will often be telling you verbally about the awesome session they just had with you, or how fabulous they feel, are sleeping, running, etc., since working with you.   This is your chance to say ‘Do you mind if I use what you just said? To inspire others into taking action?’  Say it back to them to clarify send them a follow-up email/text confirming the exact words and check they are still all okay with it. Then fire them off a link to where it ends up appearing (in case they want to share it) and a thank you note.

Via online feedback. When you send out your online feedback form link, asking your clients and customers about your services, tack on the option for them to provide a short and snappy testimonial about you, that you can use publicly.

Ask your testimonial giver if you can put a photo of them and their full name next to it.  If they’re not keen on that idea, what would they be comfortable with?  Their initials and age? Occupation and gender? How long they have been training with you?  All these added identifying details can add authenticity and provide another way in which people will find the testimonial relatable.

Where to put testimonials

Testimonials go everywhere that you want to make a positive impression!

  • Hard copy material. Brochures, leaflets, posters and business cards.  Try and squeeze in one or two on to everything you print out.
  • Website:  Websites using testimonials has been said to generate a 45% increase in traffic compared to those who don’t use them. Create a page on your website for them, or if your profile is on someone else’s website ask if you can add a few testimonials to it.
  • Social media: Whichever one you use, post the occasional one as it comes in, particularly if the person has had great results.   Ideally link your posts back to your website, i.e. where they can read the full story of your client, but also where they can find out about your prices, booking form, timetable, quals, articles etc.
  • Newsletters:  Include in your regular email to your tribe. If your workplace does the newsletters, ask if you can have a snappy testimonial and a pic about your clients included.
  • Your starter pack:  Include something with your testimonials on it in your starter pack or goodies bag. They may be on the back of your contract or down the side of your class timetable,  printed onto your  training diary or a drink bottle.

Aim to collect half a dozen short, snappy testimonials to get started with.   Once you’ve done that, raise the bar, widen the net and consider the other types of testimonials below.

Other types of powerful testimonials

Having an array of testimonials can be valuable so let’s take a deeper dive into what your options are.

  1. before and after pictures
  2. videos
  3. audios
  4. surveys and poll results

1.Before and after pics

These can work brilliantly as a testament to your work.  I am a huge fan of them when they are done well. I have written a guide about them which if you’ve signed up to The Challenge Chic you’ll get access to.

For now, my advice is: start taking all sort of before pics. They don’t have to be for the purposes of showing body-shape changes.  They can be to reveal improvements in people’s flexibility, posture, squatting technique and a whole bunch of other stuff that will be important to those considering using your services.

2.Videos

Video testimonials get high engagement.  Check out these stats.

  • Marketers who use video grow revenue 49% faster than non-video users.
  • Videos up to 2 minutes long get the most engagement.
  • 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
  • Social video generates 12 times more shares than text and images combined
  • An initial email with a video receives an increase click-through rate by 96%.

The video recipe

An entrant happily agreed to do a video testimonial which you will find here. She did it in one take, off the cuff.  (She wasn’t my client by the way but was trained by one of the many great PTs involved in delivering the 20 Week Challenge). I think most of you would agree it’s an awesome video and that your clients/members could all do something similar.  The recipe is simple.

Tracey talked about her pain points first.  She then spoke about how she discovered the Challenge (substitute with you).  Next up, how much better she felt and finally, how the future now looked bright.

In a similar vein, videos can sometimes be the only way to show the types of changes people experience effectively.

To explain, one year, I had a bunch of entrants in a challenge trying to improve their balance over 20 weeks.  Many personal trainers filmed their before and after efforts to submit to the judges.  That footage of clients balancing on swiss balls, and on one leg and doing handstands etc., was gold.  I hope the trainers involved use it in their bag of testimonials.

3. Audios

I haven’t used audios but would have if I had thought of it and likely will in the future.  I love the idea that people can click on a pic and hear the voice of a real person, without all the extra layers involved in doing videos. There are less viewing glitches because of internet speeds. There’s also less work for me and the client. It’s also less daunting for clients, and yet it has more richness than a short written statement.

Go on, click on the smiley guy and hear some Aussie birds!

Gym guy

In this scenario, it might be handy to give people some prompts like these questions.

  1. Describe yourself before you started using my service?
  2. What was the obstacle or hesitation you had about using the services of someone like me/this club?
  3. What happened as a result of using my service?

Other options could be:-

  1. What did you like most about my service?
  2. Would you recommend my service? If so, why?

And always ask at the end:-

  1. Is there anything you’d like to add?  This is often where the gems are!

4. Survey and poll results

All the data for the graphs below were collected using Survey Monkey.  We asked entrants about the areas they had improved in, and this is the percentage of entrants that responded positively to each of the categories.   Survey Monkey turns the data into a graph at the push of a button.

Pics like this are even more appealing to me than before and after photos and simple statements, but everyone is different on that front.  Just know, some people, people like me, love graphs and they are easy to do.

Graph showing improvements from challenge

5. Stories 

All our testimonials tell a story.  A story that reassures a reader that we will be able to help them.  Sometimes a few short and snappy ‘stories’ are enough to do that. Other people like a story with pictures.  Sometimes a more lengthy and personal story can be helpful.

Below is an excerpt from Corey’s page  with a longer story and a combo of elements.  People’s eyes will be drawn to what matters most to them.   There are some kind words from his trainer in their too.

If you head to that website (click on Corey below), you can check out heaps of other ‘Entrant Journeys’ and see which ones impress you and mirror them.

There’s also a real mix of short and long-form written testimonials in this list of 500 achievements!  I think the concept of having people share their ‘achievements’ is great.  My effort is not pretty, and I’m not sure I’d do it that way again.  I still tear up when I read them though, and once I read one, I feel compelled to keep going, ….500 later!

Note, I don’t run the Challenge anymore or the Catch Fitness workshops so I’m not trying to persuade any of you to sign up to them and I also feel okay dissing my own efforts at not nailing how I have showcased them – especially my early efforts!

What now:

  1. Collect half a dozen snappy short testimonials. Pop them on your website, business card and social media pages.
  2. Take ‘before’ photos and videos, not just of people’s physical appearance but also of what they can do, like balancing on one foot, or touching their toes etc.  Sign up to The Challenge Chic and you’ll be in to get my guide around perfecting before and after pics!
  3. Ask for feedback about your services regularly and include the option in it for people to provide testimonials for you to share publicly.
  4. Share this article with someone else if the health and fitness industry who you know could do with some reassurances around collecting testimonials.  Maybe send them one with it to help them get started 🙂