Giving Clients Bananas

Should we give gifts to clients after sessions - like bananas

Giving Clients Bananas

Strange-ish question but have you ever thought about how intangible our service is? From your client’s perspective?  That our clients spend $50- $350 at a hairdresser or clothing store and walk out with a new haircut or outfit to show for it, but they spend the same amount with us and walk out with nothing?

Well not nothing, but you know what I mean, that’s how some clients view it.

As we know lots of people feel great after sessions with us and feeling great is certainly ‘something’, but lots of time they won’t (think DOMS, fatigue, hot, sweaty, exhausted and all the other stuff we love, but our clients don’t, as well as them having to sacrifice time away from family, friends, work to be with us, working out)  and sometimes their great feelings are very dependent on getting results in a more visual and tangible way, say weight loss, or being able to complete a marathon,  which may be a long way off?

So, is there any benefit to having our clients walk out with something more tangible, after their sessions with us and if yes, what the heck could it be?

I reckon there are benefits to having people walk out with a physical goodies.

Physical objects can serve as an ‘anchor’ or reminder of their efforts and the journey they are on; as a pat on the back for putting in the hard yards; as a thank you for using us in that process; and as something to talk about with others.  That’s all stuff that goes into making up the jigsaw of our client’s success because it’s all part of what makes an environment motivational.  Yes, we could verbally praise, congratulate and remind people and we should, but giving something tangible to them is not to the exclusion of verbal praise, it’s adding in those extra benefits from being able to touch and hold something, show and share. Benefits I’m not sure they are always even consciously aware of.

What could those goodies be?

In terms of what those tangible goodies could be, I don’t think they need to be big or costly to reap these benefits but they should  be useful and relevant to the experience someone has just had with us or the health and fitness journey they are on.  These are not things from the $2 shop that are going to be thrown away.

After a PT session it might be something as small as a piece of fruit, or a recipe. After your monthly workshop it could be a helpful handout, or a drink bottle, or a pen.  Maybe after every 30 sessions or classes it’s something a little ‘bigger’. A branded t-shirt or hat.

Should we give gifts to clients after sessions - like bananas

Tangible gift goodies can even include ‘share’ items, which we give to clients and have them bring back after a week or a month, whether that’s a book, a magazine or a piece of fitness equipment.

It could even be as simple as a recommendation of an app or a documentary, scribbled down by you on the back of an inspirational picture, or even a temporary tattoo on their arm (yes, I’ve been known to do that to clients).

The general theme here is it’s something they can touch and which you need to be okay with them losing, breaking or never returning and my vote is that it doesn’t carry an extra responsibility with it like ‘homework’.  Homework is fine, but the focus here is that it’s a gift.

And that it happens every session. Or at least a lot of sessions.  I know, you’re suddenly thinking that’s impossible and too much work but it’s not. Sit down for half an hour, write a list then put together your basket of stuff, with goodies ready to go and that’s it.  You’re done and dusted.

The bonus with all this gift giving, apart from being motivational,  is it also gives us and excuse to get useful stuff into the hands of our clients and gets us thinking more about what those useful things could be.


Write a gift list of 10 or more things that you use, or will use, that I can share with the world before August 30, 2021 and I’ll send you a link to a free Kindle copy of my Workshop Guide – Part 3.  Email me catchfitness@gmail.com.

It’s so easy to lose weight and get fit

It’s so easy

I have just been looking at some posters from a health club in Aussie one of which said something like  ‘There are 3 simple steps to success – get enough sleep, move daily and eat well’.  Another one said something like  ‘Losing weight and staying fit is easy. It’s just a matter of eating less and moving more.’

I know the club means well, and the equation is simple and easy but kind of in the same way that saying building a house is simple and easy, just build some walls and stick a roof on top.

Lots of people find it hard to move regularly, eat less and get enough sleep. Likely the same people that need us most and I don’t know if they feel understood in their battle, when they are told that something they are struggling so hard with, and still ‘failing’ at, is easy and simple.

To connect with them, maybe it’s better we say something like “what you are trying to do, I get it, it sounds simple, it looks easy, but it’s actually really hard, but I can help”.  Which we can.

 

No one arrives in our world looking for help and gets told ‘to just eat less and move more’ and are sent way. We know there is way more to it and maybe need to say that?  Our industry exists because it is far more complex issue than that. It’s why our services aren’t free and why our Challenges are so successful.

Advertising for PTs

Rockstar Personal Trainer Wanted.

Example adverts and ideas for gyms looking for personal trainers.

I see a lot of adverts calling for ‘Rockstar PTs’ or similar at the mo,  but which mention nothing about how awesome the club/gym is to work at. Instead they have a long list of qualities their PTs need to have. Listing qualifications I totally get, but ‘hard-working’,  ‘enthusiastic’, ‘honest’, a ‘rockstar’. Really?  Aren’t they a given?  Part of a PTs DNA even.

Share the stuff that will make the Rockstar PTs apply.

PTs have more choice than ever at the moment as to where they will work and what that work will look like. The opportunities have grown not shrunk for them with COVID and so I have written this quick post in the hope that it gives all those gyms who I know are doing a great job supporting PTs in our industry, more ideas about where to go with their adverts.  Push home the features that will embrace them, which recognise them as the asset they are to your gym, and make them feel like a valued part of your community.

The ‘We Rock’ Advert

Whether you are new to the industry or an established trainer, we would like for you to consider this opportunity.

Our staff culture rocks. Most of our staff stay with us for more than 3 years.  Some have been with us since we opened.  We currently have 2 PTs on board, 1 of whom has nearly 10 years experience in the industry.

For those new to the industry, we offer:-

  • Learning opportunities – monthly in-house workshops / subsidized attendance at national conferences and one-to-one mentoring sessions / yearly first aid /opportunities to cross-skill in group fitness and workshop delivery.
  • Financial support – free rental period, together with paid-for  sessions with our new members to put some dosh in your pockets.
  • Business support – free and discounted entries for your friends, family, sporting teams, etc., to help grow your business, subsidized registration and insurance.

For those PTs coming to us with experience and clients we offer:-

  • A generous window of free and discounted entries to all your existing clients that train with you at our club
  • Commission on all your current and future clients who sign up as members to our club
  • A choice of rental rates to meet your business structure
  • Paid for opportunities to mentor new PTs and to deliver workshops and group fitness sessions to our members.

That’s a fictitious advert but odds are, if you are looking for a PT you offer at least some of those things and a bunch of other cool stuff, and have just failed to mention it in your adverts.

I used to ask the fitness students I taught what was most important for them when deciding on where to work when they graduated. Mostly, they rated learning opportunities and staff culture over and above everything else, inclusive of pay. They often mentioned working at gyms where other PTs had been there for a long time and would help them out. Thinking back, I was no different.

Updates

  1. When those PT applications come in, reply to them as promptly as you would expect them to reply to your member enquiries.  You are setting the stage for how things roll at your place.
  2. I ran group interviews for PTs and it worked awesomely. From memory about 18 people turned up to the first one and after we showed them around the club I worked for, explaining culture, pay, had the owners introduce themselves and the other staff etc., they could choose to turn up for the second round of interviews, if they were still interested in joining us a PT.   Even more turned up to the second round, which was really all about them, answering questions, doing demo’s etc., and it was pretty obvious by the end of that one which rockstars I would offer the positions to.  While that scenario is likely not always feasible, it saved me a ton of time, was a lot of fun, I met lots of great trainers and they got to meet each other. Wins all around.
  3. I started running open workshops at the fitness club I worked at once a month and invited anyone and everyone along – new grads, other exercise pros from other gyms etc.  It worked a treat in terms of getting to know other trainers and group fitties and the workshops grew kind of massive – like 10 years later I was still running them for a regular crowd of 30 – 70 exercise pros.