Tips From My Guests

My Guests

Join my guests for quick tips about running your own workshops, fitness Challenges or both. A huge thanks to all these clever people for taking the time to share a few minutes of their wisdom with us all.

Jase Gunn

Think your listeners aren’t listening?

In New Zealand Jason is a little bit of a huge legend in the land of TV and radio.  Thankfully he has a growing pool of videos  filled with great tips for anyone who wants to present publicly. So, instead of asking him to do one specifically for us, I chose one of my recent favourites, spotted on LinkedIn, to share here.   Turns out LinkedIn doesn’t let me share vids outside of it’s platform, so I emailed him, and his team reposted it to Facebook, and yay, here it is for y’all!

Jase offers online coaching via his Easily Said site.

Mike Catton

Why run workshops

Mike has has delivered some of the best workshops that I’ve attended in the areas of leadership and presenting skills.  He’s also run a highly successful fitness business and delivered many workshops to his own fitness clients, staff and other fitness professionals.

Mike has won international awards for his work and primarily now designs and delivers programs for government departments, industry, academia, schools and community groups.

You can read more about Mike at Peak Performance.

Richard Ellis

Quick tips for nailing your workshops

Winner of the 2016 NZ Exercise Industry Personal Trainer Award, Rich has 20 years business management experience, running businesses from small to multi million dollar, including franchise set up.

In addition to running his highly successful PT business, Rich also provides a mentoring and coaching service for other exercise professionals around the world at www.theptmentor.com

A must see short vid for anyone keen on running workshops for their clients.

Kate Lugtigheid

Tips on running challenges

Not sure if you should run health and fitness challenges? Wondering how you’d go about it? Then tune into Kate who’s run her 100 day challenge 16 times!  She also had 52 clients take out a winning position on the Catch Fitness 20 Week Challenge and 200 of them make finalist!

Kate was crowned the 2015 PT of the Year and the 2016 Small Exercise Facility of the Year at the New Zealand Exercise Industry Awards. She represented New Zealand at the 2014 World Triathlon Championships in Canada.  Yep, she’s an absolute legend.

Thanks Kate for sharing. You can read more about Kate here www.pumped.co.nz.

Ish Cheyne

Surviving COVID and beyond

Ish is the Head of Fitness at Les Mills, known for his fast-paced, entertaining style and his content rich, useful advice.

I’ve just binge listened to the first three of his new podcasts presented alongside Sacha Coburn, but for here and now I’m linking you to his COVID talk with the Exercise Association of NZ, available on Soundcloud and by clicking here, because as he points out, that’s unlikely to be a standalone event, so we best be prepared!

Let me send you my monthly email with ideas for your fitness business.  It’s brief and rich.

Do it! Virtual Workshops

Virtual workshops

and other Plan B options

Due to the COVID-19 lockdown some gyms, personal trainers and group fitness instructors went virtual and online with their training sessions and classes.  I want to say most did, but the stats say most didn’t.  According to Fitness Australia, at the time of writing, just under 50% went online. Less than 10% of clients transitioned to virtual platforms or one-on-one training. 81% of exercise professionals lost their job or main source of income due to gym closures and social distancing restrictions.*

Could it get any tougher!

And doesn’t it make us all wonder what we could do differently next time?

Beyond running virtual one-one sessions and group fitness, (both of which are great, but possibly only 10% transitioned into them), was there other services that could have been offered virtually or online?  Services that would have helped our clients, members and our businesses stay healthy and fit and even been enticing for newbies to our business to pick up on?

While COVID-19 is kind of, almost in the past, outbreaks like this could well happen again, and regardless, there are plenty of other causes of businesses being forced online. It’s not an issue we should be putting on the back burner.  Indeed now is the best time to plan for it and weaving in our solutions with our face to face options, so we have a diversity of offerings that allow us to shift which we emphasize?

What could Plan B ideas include? Apart from the one-one and group fitness classes?

A) Challenges.  I’m a huge fan of good health and fitness challenges, and lockdown to me seemed like the perfect time to be rolling them out.  Thin on the ground challenges aren’t ‘good’ though. An example would be a ‘do 100 sit-up a day’ type challenges.  ‘Good’ challenge take thought to put together to ensure they physiologically hit the mark and meet the motivational needs of the people they are targeted at.  Now is the perfect time for putting together a content-rich, online one, that you can test and try and then use.  Use it whether we are in lockdown or not and keep perfecting it. And if you want to know about running your own challenges  clickety-click here.

B) Recommendations. Do you have a page on your website of affiliate services and products?  Stuff you love and would recommend whether you got a kickback or not? Of course you do, and now’s the time to get all that on your website. It could be books, heart rate monitors, podcasts to listen to, a certain brand of equipment, skincare range, a local grocer who’s roasting their own organic coffee beans, locally made hemp workout shirts with your cool brand on it and which raises dosh for Kids Cancer.  By shooting for ‘local’ stuff, you’re also supporting your community and it’s all part of differentiating yourself from the influencers and celebs who don’t have that capability.  Be different 🙂

C) A plan B website landing page. Since I am talking websites, while not an additional service as such, do you have a way to easily update your website with when and why you’re closed? What other services members and others can tap into? Out of the 40 websites I visited, only 4 had anything on their website about being closed and COVID-19, and that was 3 weeks into lockdown. Only two of them  provided information about alternate offerings.  Understandably fitness business owners may have had bigger things on their plate than updating their website. They were also were likely conversing with existing members through email. But what about all the other people looking to their local club’s website for ideas and solutions, who didn’t find any and moved on.   What an ideal place to have listed your virtual workshops!

D) Virtual workshops.  How many workshops, conferences, seminars, webinars, courses, etc., did you attend during lockdown?  Lots I bet. The FitEx Lite conference I virtually attended, had over 300 people participate online this year. That’s twice the number that turned up in person last year. Arguably numbers were up because the first year’s one was so dang good anyway, but still, who’d have thought?

As a PT club manager, I’d be thinking this would be a no-brainer way to support your personal trainers, clients and club members.  Helping PTs put together workshops which could then be packaged up into VIP kits – a series for the clients of PTs only, and another for members.   Easy to pull together they could have included other local health and fitness professionals in your community as well.

Whether the world is in lockdown, or not, virtual workshops offer a plethora of opportunities to add value to membership and PT packages, as well as providing a new way for non-members to be introduced to your team and connecting with other professionals in your community.

It’s not like you need to do one a day. It’s not like they need to go for hours.  Just doing one regular workshop a month, 30 minutes long. could open the door to whole other stream of business that you didn’t know existed.

10 benefits of virtual workshops

  1. Referrals. Your clients/members now have an easy avenue to invite new people into your world especially if the workshops don’t require people to exercise, which also means newbies don’t have to worry if they are fit enough to get through one of your workouts. You also don’t have to worry about their technique, pre-screens etc.
  2. Anonymity. It’s an option. Good for those situations when Dwayne Johnson wants to join in, and you don’t want everyone to get distracted by him being there.  It also means my boss will never find out I’m doing a workshop with you on managing my stress levels at work.
  3. Plan B work.  Virtual gives exercise professionals an offering if they get homebound due to an injury, or while your gym closes to get a reno. This alone is 100% a reason why every pro who relies on being physically active and mobile for their income needs to get started on dreaming up a few workshops.
  4. Longevity. Since workshops can be recorded, they provide a resource that keeps giving and giving.
  5. An ‘add on’ for special people. Workshops can form part or all of your ‘VIP’, ‘Travellers’, ‘Newbies’ or ‘WFH’ memberships /packages.

6. Staff support. Workshops could incorporate staff that weren’t keen or able to fly solo with other forms of online/virtual delivery.  Do the hard ‘techy’ work for them and allow them to fill a piece in the jigsaw that they feel comfy with.

7. Up-skilling. It provides PTs, GIs, and whoever else dives with a unique opportunity to work on their presenting skills and/or techy skills.

8. Stay out of the limelight and connect with other pros.  You actually don’t have to present the workshops yourself. You could ask a local Physio, Doctor, Dietitian etc., to do workshops on your fav topics and you just co-ordinate them.

9. Zero travel required. Apart from appealing to people in lockdown, virtual workshops will  be appealing to clients and members who are sick or injured and away on holidays.  How have you catered for these people in the past?  Frozen memberships?  And let’s not forget those who have heard great things about your club, maybe their grandkids or friends train with you, but they can’t get there in person, ever, like older people or people on the other side of the country.

10. Low cost.  Workshops are something you could offer at a lower price point knowing heaps more people can attend them and in that way you can better cater for people that are financially struggling without losing out on dosh yourself.

What now?

Fast Track Workshops

Fast track series

Here’s a series of workshops that personal trainers, club owners and gym instructors could deliver to current members or offer up to local sports teams.

Four workshops

Pitched at gym-goers, in particular:-
    • exercise/gym newbies who want to know how to exercise effectively and safely, i.e. reach their goals fast, and
    • for anyone training hard or consistently but not getting the results they are chasing.
Fast track workshop ideas series

• WORKSHOP 1: WARM-UPS

An effective warm-up can increase your performance by a whopping 40%. Warm-up well and you’ll feel more motivated, run faster, lift more and be less likely to suffer injuries. It all adds up to you achieving your goals faster, whether that’s to lose weight, be stronger or win races. Learn why spending five minutes on a stationary bike, skipping rope, running and a whole bunch of other activities, aren’t your best option and learn what is. It’s the knowledge you’ll have forever and use every workout!

• WORKSHOP 2: DIETARY RECALLS

Learn why a dietary recall is important for your health and success. For improving energy, race time, muscle mass, dropping bodyfat or sleeping better.  Find out the pros and cons of Apps like FitnessPal. Set yourself up with the best recall to suit your personality and goals.

• WORKSHOP 3: HEART RATE TRAINING

How to get the most out of your exercise routines.  Learn why knowing your heart rate matters, before, after and during exercise and how it is directly linked to all your fitness goals.  Whether you want to lose weight, win races, stay energized, or stack on muscle, this is the workshop to attend.

• WORKSHOP 4: ASSESSMENTS

30 different health and fitness assessments that your doctor won’t be doing but which are key to having an active life and maintaining motivation. Many you can do yourself, others we can do on the day. Two  local physios on hand to help out. Lots of giveaways in this final workshop of the series.

DETAIL

The idea with these workshops is that they are held at your fitness club.  As an example, you put up posters about the series at the club, invite your own clients and invite them to invite others.  You also put a poster up in the park’s clubhouse, where a lot of local soccer teams train.

When: Each Saturday in August. From 10.15 am – 11.45 am

Cost: Club members: $25 per workshop or VIP pass to all four for $80 before July 1. Non-members: $30 per workshop
Limited: Each session limited to 20 people.
Bookings: Essential. Pay online beforehand to secure place.
Where: ‘Your Great Club’, in the aerobics studio, straight after the 9 am weights class.
Refunds:  Not after July 1st, but you can transfer your ticket and send someone else along in your place 🙂
Bring: Each workshop requires you to get a little bit physical, other than the dietary recall workshop, . Please wear comfy gym gear and closed in gym shoes.
Poster for inside club, workshop ideas

Poster ideas

Above is an example of a poster made using Canva.  It’s designed for use inside your gym club and in social media.  It’s the bare-bone basics aimed at raising curiosity and pushing people to a page on your website.  That web page will have all the details,  as well as a booking system, payment gateway and will be easily shareable with others.

This type of poster is fine for an environment like a club, which already has narrowed your market to those interested in being fit.  It is also likely fine with people who know you – your tribe. For promoting your workshop outside of the club environment, you’d likely need something different.

Let’s say you want to promote the same workshop at the local park clubhouse where soccer teams train.  You would likely then add other details in:-  when, where, price and what to bring, who the presenter is/are, their credentials and an easy way for anyone interested in booking.

You would likely change the picture to a soccer player, change the description of who it’s for and add in what soccer players will get out of it.

THOUGHTS?

Did you read through those workshop ideas and say to yourself:

  • “I could totally do that!”
  • “I know a topic that would be heaps better than all of those.”
  • “Flip, I’d charge more than that.”

YAY if yes, in all those cases.  Or maybe you thought “yeah I’d love to do this, but I don’t know enough, and I don’t have enough confidence talking in groups, and I’m not at a club, and I don’t do one to one stuff”.

If you’d like to know why to run workshops like these, how to promote them and get your confidence up then pick up my books on Amazon.

Finally, if you found any of the ideas here useful, please share this post and use the info.  No copyright applies to this page’s content or the ideas, other than the picture. You can ‘use’ the pics, but due to their licensing laws, you’ll need to make your own in Canva.

Workshop book cover
Cover for part 2 Workshop Guide