Why run workshops

I’ve organised over 300 workshops in my time as a fitness professional and can confidently say they make for an awesome  way to support your existing customers and bring in heaps of new leads, and that holds true whether you’re a gym, a personal trainer, a dietitian, a group fitness instructor, a physiotherapist or any other type of health and fitness professional.

If you’re not convinced, or are worried that you wouldn’t be able to pull them off then watch the short intro vid on this page and sign up to my monthly newsletter for tips and ideas, or download the three part series of books on Amazon.

What others have to say about workshops

Mike Catton

Why run workshops

Mike has has delivered some of the best workshops that I’ve attended in the areas of leadership and presenting skills.  He’s also run a highly successful fitness business and delivered many workshops to his own fitness clients, staff and other fitness professionals.

Mike has won international awards for his work and primarily now designs and delivers programs for government departments, industry, academia, schools and community groups.

You can read more about Mike at Peak Performance.

Richard Ellis

Quick tips for nailing your workshops

Winner of the 2016 NZ Exercise Industry Personal Trainer Award, Rich has 20 years business management experience, running businesses from small to multi million dollar, including franchise set up.

In addition to running his highly successful PT business, Rich also provides a mentoring and coaching service for other exercise professionals around the world at

A must see short vid for anyone keen on running workshops for their clients.

Guide to Running Workshops – 3 Part Series

Part 1:  Take a spin through Part 1 of this series and find out why workshops are such a game changer. Become a Challenge Chic member and pick it up for free or if you just have to have it now – grab it on Amazon here

Part 2: Topics and title to attract the masses; the ideal duration for your workshops; when to run them and times to run them at; how much to charge; how best to take bookings and payment and, most importantly, how to get marketing them. This is a fully packed little book. Sign up to the Challenge Chic and I’ll tell you how you can get it free or buy your copy here .

Part 3:  How to use your workshops to bring in more leads, more business and more income;  how to feel more confident at presenting and how to circumnavigate presenting pretty much altogether; why handouts are essential; how to set up a feedback portal that will take you from strength to strength; what to look for in a venue and a checklists of all the things you may need on the day.  Weaving through it all is some of that troubleshooting stuff, like how to deal with questions you don’t know the answer to and getting only a handful of people booking in for your 50-seat room.  Available here for just a few bucks.